In case you're seeking to seriously measure your SEO game, you can't expect any source that you find online that happens to provide SEO advice.
Seeking to the most reputable specialists ensures that you're receiving the most precise, up-to-date, and useful SEO information accessible. With that in mind, this guide we comprise 20 top SEO experts and clarify why they're worth pursuing.
The Way SEO Specialists Can Help WordPress Users Before we dive to the listing, it's worth mentioning what exactly makes someone a specialist, versus someone who just appears to be all talk and no action. The people who made it on this list are pros mainly due to the depth of experience they have in advanced SEO, and also how they've leveraged that expertise to other complementary regions of online marketing (which can be pretty much all 'em).
While any search engine optimization newcomer who's been able to rank for a long tail keyword with low competition can compose a blog post about how they did it (and then obviously never update it), those experts are a lot more sophisticated than that. They've dug deeper into SEO and understand how to do all of the dirty work that comes with ranking for highly competitive keyword phrases, working together with innovative tools, tailoring SEO demands for e-commerce functions, analyzing all sorts of different sets of data, fine-tuning site code to the search engines, and much more.
Many operate their own successful businesses on the internet and have successfully helped numerous additional small business websites get more search engine traffic. Some have been dabbling in SEO since the mid-90s, back when many of us were wee nippers.
These individuals are the real deal, plus all of them have the expertise and reputations to back them up. Follow their upgrades and you'll not need to be concerned about getting tricked again by people who keep circulating outdated or just plain incorrect SEO advice on the internet.
Danny Sullivan is the founding editor of Search Engine Land, yet another one of the more well-known and authoritative SEO blogs on the web. He also 's also the creator of the popular and related website, Marketing Land. Believe it or not, Danny has actually been writing about the way search engines operate since 1996, nearly back before Google even existed. He also 's been referred to as the Godfather of SEO and sold another successful search engine optimization website he founded -- Search Engine Watch -- back in 2006 for about $43 million.
Larry KimLarry Kim is the founder of WordStream, a strong PPC management software enterprise. He also 's also a leading columnist for the two Inc.. Magazine as well as Search Engine Land. His blog receives over a thousand unique visitors each month. He was named the most influential PPC expert in 2013, 2014, and 2015, and was the number one top columnist on Search Engine Land at 2013.
Eric EngeEric Enge is CEO of Stone Temple Consulting, a digital marketing agency that specializes in SEO, social networking, and content advertising. He's also the lead author of The Art of SEO, possibly the most widely sold book on the subject of SEO, which he collaborated with several other famous SEO pros. He also regularly directs his advice about SEO and marketing on websites like Forbes, Moz, Copyblogger, and many others, while frequently composing for the Stone Temple website.
Lee OdenLee Oden is the CEO of Top Rank Marketing, a digital marketing agency that specializes in content marketing, SEO, social media, and much more. He and his staff have helped several Fortune 100 companies and SMBs improve site traffic, boost engagement, attract new customers, and increase online brand visibility. The Best Rank blog is a great place to look for valuable SEO information in addition to more on content promotion, social media, and interviews with other experts.
Dave NaylorDave Naylor is the mind of internet search marketing and managing director at Bronco, a creative digital marketing agency. He got his start in the digital marketing and advertising back in 1998, founding Bronco at 2003 and working with several international companies since then. He regularly speaks at industry conferences and writes blog articles on his site about all kinds of useful stuff associated with SEO and Google news.
Spencer HawsSpencer Haws acquired his claim to fame building market websites before founding Niche Pursuits, where he writes on SEO and entrepreneurship. In his initial years of experimentation, he constructed almost 200 niche websites while studying how to build better quality websites and prevent slipping in Google rankings. He also 's also the inventor of the key word tool Long Tail Guru, that has been called the number one keyword research and competitor analysis program.